Simply put, they "Own more Internet real-estate". Quantity is king.
No matter which Passive Income Streams you decide to invest your time in, If you compare internet marketers, I am willing to bet, that the one who has more content online (articles, blogs, etc.) is getting more website traffic for free. It is simply a numbers game, more traffic = more sales.
Sounds simple - right? Well yes, but just having a lot of content is not enough. What a good internet marketer understands is that we want targeted traffic. To get targeted traffic we need targeted content. How do we know what type of content to create?
Keyword Research! I'll say it again, Keyword Research!
You've heard it before, and I am no exception. If you create content, keyword research is the tool to help you target the largest most relevant audience for the Passive Income Streams you are trying to promote.
Don't spend your time creating content if you haven't confirmed that people are looking for the content you are creating. Once you find good keywords, WRITE, WRITE and WRITE some more. Creating articles is not for everyone, and if you don't feel like writing, outsource! You can find great people who can write articles for you based on your instructions for very little money. This is a great way to increase your "Internet Real-estate"...
Remember, the more keyword rich content you create, the more internet real-estate you will own. More real-estate will translate into more traffic, more traffic will translate into more sales, registrations, etc.
Don't forget to make sure you have good passive income streams to promote in your online articles. You don't want to waste all the real-estate you are accumulating. If you find powerful keywords, find or create products related to them. What good is all the traffic, if they don't buy anything - right?
You see, getting traffic is not very difficult. It just takes some effort to create targeted keyword rich content so that your articles appear on people's radars (searches). Then let your passive income ideas website (or affiliate sites) do the selling for you.