Why Advertisers Support Adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?

One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.

The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.

The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.

Adsense Alternatives

Bidvertiser (http://www.bidvertiser.com/)

Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site’s status.

Quigo AdSonar (http://www.quigo.com/adsonarpublishers.htm)

Quigo AdSonar achieves relevancy by placing a filter according to your site’s categories. It also offers you on-line reports of your site’s status and the possibility to add your own custom ads replacing ads that don’t gain you any revenue. The setup is very simple, in a similar fashion to AdSense’s and quite customizable as well.

Vibrant Media IntelliTXT (http://www.intellitxt.com/site/web_01a.html)

Vibrant Media IntelliTXT offers user-activated ads, highlighting certain words within the content of the page and presenting relevant ads when a user hovers his mouse over them. It uses a pay-for-performance pricing scheme and can easily be used along with other advertising methods, because it is unobtrusive. It places you in full control, allowing you to easily integrate it within your site with some simple JavaScript.

Nixie (http://www.nixxie.com/display.php?section=Partners)

Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It’s very easy to implement and has a good payment policy as well.

MIVA AdRevenue Xpress (http://www.miva.com/us/content/partners/arx.asp)

MIVA AdRevenue Xpress is targeted towards small and mid-sized publishers. It implements Search Box functionality and also features things like a Category Directory as well as the handling of 404 error pages. It can be integrated with your page using a simple on-line wizard.

Fastclick (http://www.fastclick.com/publish.html)

Fastclick offers you an impressive 65 percent of what it makes from a click on your website. Payments are done monthly, via PayPal or through checks. The ads can be formatted as you wish, and Fastclick even offers a free support serice for its members and no fees are required to register with the service.

contextWeb ContextAd (http://www.contextweb.com/Corporate/publisher/publisher.shtml)

ContextAd offers the possibility of contextual ads for dynamic pages, meaning ads will change as soon as your page does. It’s very easy to use and free to sing up for and offers a transparent payment policy. The ads are fully customizable and real-time reports are available 24/7.

AdBrite (http://www.adbrite.com/)

AdBrite offers publishers the possibility of integrating text ads in their pages. These are done on your own rates, with the websites you approve by hand so it bares some similarities with a classic advertising scheme. You also have the option of adding a “Your Add Here” button that buyers can immediately click to ad space on your page. It can also be used in conjunction with Google AdSense, maximizing your CTR and offering advertisers the possibility of showing their links in your Google AdSense space. You have full control over the look and feel of your adds and finally, you get an incredible 75% of what the advertiser pays for on every click.

So, as you can see there are many offers for this kind of advertising, and many hybrids based on AdSense like advertising. Also, a lot of services can work together with AdSense to earn you an even greater amount of revenue for your ad space.

Blog Marketing For Money

Blog marketing is something that most everyone is doing that owns a blog. You are going to find that many of them are blogging for money, and many are not. The numbers really vary and depend on what you are looking at. If you are wanting a home business that consists of blog marketing, then you would be blogging for money. However, if you just have a blog that you use to write your thoughts and journal more or less, you are probably not blogging for money. Everyone blogs for a different reason.

Blog marketing to make money means that you are simply blogging for a profit. If you are going to make an amount of money that will add up to become anything, you need to be persistent, and consistent. To do so there are some things as well as techniques and tools that you must know and know how to use. Keep reading for more.

While good content is something that you will need for your blog to make money, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog to make money. Content is the key to successful marketing lately.

Tracking is another part of blog marketing for money that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing and making money while blogging. You will want to know what keywords are working, and which are not. So that you will know which keywords to use more of and which ones to drop.

Another thing that is important when you are blog marketing for money is to find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog. Google and the other search engines will recognize your link exchanges, and the more the better in this case.

Blog marketing for money can be done. You just simply have to know what works and what does not. It is truly a trial and error basis. If you think you might know of a new way to market your blog the most effectively, try it! You just never know if it will work for you until you do. Then if you find something that works and works well, consider making it in to an ebook and marketing that as well. You will have the know how, it is just a matter of using it.

Copied with permission from: http://plrplr.com/80027/blog-marketing-for-money/

Promoting Your Blog

Blogging can be a great deal of fun for some bloggers but for others it is a source of income. Whether this income is earned through an AdSense campaign, paid advertisements, affiliate marketing or some other type of revenue generating source one of the key elements to maximizing this profit is by driving greater traffic to the blog. This is because the more visitors the blog receives the more opportunities there are for the blogger to have visitors click through the advertisements in the blog. There are a few basic techniques which bloggers can rely on to promote their blog and increase traffic to their blog. This article will cover a few of these key concepts including participating in relevant message boards, optimizing the blog for search engines and keeping the blog interesting to visitors.

Active Participation in Message Boards

Participation in message boards which relate to the blog topic is actually one very simple way for blog owners to drive traffic to their blog. However, one caveat to using this type of promotion for the blog is to avoid violating the rules of the message board. This is important because some message boards have strict regulations regarding the inclusion of links to other websites on the message board. Failure to follow these guidelines may result in the blogger being banned from the message board and may also cause other message board users to not think highly of the blog owner.

Another careful consideration for the blog owner is to avoid posting the web address to his blog in a way which will be considered spam by other message board users. This is important because other message board users are likely to not visit the blog if they believe the blog owner is simply spamming the message board. This can be avoided by including the link to the blog in the signature and ensuring the posts made on the message board are informative and of interest to the other message board users. Building a reputation as a useful contributor to the message board will be beneficial to enticing other users of the message board to visit the blog.

Optimizing Your Blog

Search engine optimization is another factor which blog owners should also carefully consider. Optimizing the blog for search engines can be beneficial because improved search engine rankings often lead to increased blog traffic. Depending on the amount of competition on the blog subject rising to the top of the search engine rankings may not always be easy. Blog owners who have a blog with a very popular subject may face stiff competition for search engine rankings from other blogs and websites which may have the means to hire professionals in the search engine optimization industry to assist them in achieving high rankings. However, there are some steps the blogger can take to attempt to boost rankings. Some of these steps include researching and using relevant keywords naturally throughout the blog postings, incorporating these keywords into the title, META and image tags and avoiding black hat optimizing techniques which could result in the blog being penalized by search engines.

Keeping Your Blog Interesting

Finally, one of the simplest ways a blog owner can help to drive traffic to his blog is by regularly updating the blog and keeping it interesting. This is important because a blog which is interesting is much more likely to not only maintain blog traffic but also generate new traffic. This is because readers who are interested in the posts on the blog are not only likely to keep coming back to the blog but are also likely to recommend the blog to other members of the target audience. This type of word of mouth advertising can be very beneficial because those who have an interest in the content of a particular blog also typically have friends who would also be interested in the blog. Once one blog owner recommends a blog to one or more friends, these new blog visitors are also likely to recommend the blog to others if they find it to be interesting, useful or otherwise worthwhile.

Promoting Your Blog Using The Social And Bookmark Networks

Sometimes you come up with a great blog story. You know it will drive you a lot of traffic but you have a problem. None knows about your great blog post. In order to get maximum attention you need to spread the word around. This is where the social / bookmark networks come handy.

What is a social / bookmark network?

It’s a place where you can share your stories or bookmarks with others. Take blog reporter for example. You submit your blog story to the network, allowing other members to vote and comment on it. More popular stories that receive a certain number of votes get promoted to the front page. Most social networks are different. Some even allow you to export a large number of bookmarks straight from your browser.

Why social networks?

1) Social networks get a lot of traffic due to their nature. Users often return to read the latest stories and share their own.

2) Readers are usually only one click away from your blog. A popular submission can bring you thousands of daily visitors.

3) Most social networks are free and take seconds to register and submit your first entry.

4) You will be surprised when you see the amount of other websites that use feeds from various social networks. A good story can spread across the network like wild fire.

5) If your story will not get to the front page you can always submit another one. In most cases there is no limit on the amount of stories you can submit.

6) Most social networks are search engine friendly. Not only your story will be picked up by major search engines in no time, in most cases you will also get a reciprocal link. Some social networks have very good google page rank (PR)

Tips and tricks:

1) An interesting, catchy story is often a must. Your main target is to get promoted to the front page by getting enough votes. You need to convince other readers to vote for your story. Strange, shocking and controversial stories often do well.

2) You can always ask your friends to join and vote for you in order to get more votes. Don’t create fake accounts because you will simply get banned.

3) The more stories you submit the better. If you want a steady flow of traffic you will need a steady flow of submissions.

4) Just enjoy your experience. I certainly find it more interesting compared to other methods of blog promotion, such as link development.

There are a lot of various social networks around. Simple search on google should do the trick. I personally recommend blog reporter because it is the first personal publishing network designed especially for blogs.

Copied with permission from: http://plrplr.com/80038/promoting-your-blog-using-the-social-and-bookmark-networks/

What Are Blogs And How Do You Profit From Them

‘Blogs’ or ‘Blogging’ have existed for several years and there are still many people who don’t know what one is and how important it is to making you money.

A blog is a web log. It’s used to add contents of a diary or news by the owner (blogger). For example, I may want to blog about the latest affiliate programs there are and ones that have good commissions as soon as I know about them. People can visit my website and see new contents on my website regularly.

A blog should contain information about a similar topic. For example, cars, computers, stamps etc… The good thing about blogs is that you can write whatever you want on it. Your visitors can even comment on what they think about a particular blog. With a blog you do not need to have any programming experience. You can update a blog easily by just typing what you want just like with a word processor. What an easy way to update a website.

So now we know what a blog is, what’s so good about a blog? Why are so many talking about it?

Owners have found that updating fresh content to their websites has been made easier by using blogging software. Before blogs were popular, people had to create the content, get it transferred into HTML by the programmer, and then uploaded to the website. All this hassle is gone with blogging.

Perhaps, the most important thing about having a blog is that the search engines love them. Yes, search engines love new content. It means a website is not static, therefore search engines will visit that website often and get them indexed. If you have a blog, search engines will have your website in their listings quickly.

Blogging should be done regularly by your business. The customers should have the feeling that your blog will be updated regularly so that they will feel the need to visit often. If your blog is stagnant, then people will not go back. This is not how blogs are used.

What a lot of people don’t know about blogging is that it can also help make you money. Yes – blogs can be profitable too.

One of the ways you can profit from blogs is to provide valuable content to them, and keep them regularly informed. Once you have created that relationship with them, you can place affiliate links within your blogs. These have to be products or services that you recommend to your readers to use. Good commission comes with using this idea.

You can even ask your readers to donate money to maintain your blog. Stress that your blog is a free service and you hope that they will support you etc…

Once you have a lot of visitors to your blogging website, you can use Google’s Adsense which shows Google’s ads on your blogs. When your visitors click on those ads, you’ll get a percentage of the payment for each click. With a lot of visitors, this will add up to a nice check every month.

You can even have an advertising space at the top of your blog. Advertise this space. You can charge people weekly to advertise what they want. You may even have more than one space for advertisements. The more popular and more visitors your blog gets, the more you can charge for these advertising spaces.



Just shows that there are so many ways to profit from blogging that it would be crazy if we don’t start now.

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

What Is Google Adsense For Search?

Google Adsense for Search is different than Adsense for Content but it is just as important to your earning power with the Google Adsense program.

Just like Adsense for Content places targeted ads on your content pages, Adsense for Search places targeted ads on the results page of the search set in motion on your page.

You can use the standard Google search box on your site and the user can then search the web or even your site. When you feel more comfortable, you can change the look of the Google search box, essentially customizing it by changing the colors and using your logo.

The best thing about Google Adsense for Search is that you can track what your visitors are searching for. That is, if the search has two or more hits. Unique queries will not be tracked. But you can see the top 25 searches performed from your website by clicking on the Advance Report from the Reports tab and specifying a date range.

Don't Get Caught With Google Adsense Click Fraud

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.

Why Do I Need Google Adsense?

Because it’s there, it’s fun and it’s free. If you’re reading this, you obviously have some interest in the internet. You don’t even have to have your own site, although the more sites you use Google Adsense on, the more money you will make. For example, anyone can write a blog even if it’s just your own opinion on something.  You can also make money referring other people to Google Adsense.

By placing a referral button on your site you increase your earnings potential. When a publisher that you referred makes their initial $100.00 within 90 days of sign-up and is eligible for payout, your account will also be credited $100.00. Additionally, they must never have registered for a Google Adsense account before.

 Don’t be intimidated by the html code. It’s already formatted. All you have to do is choose the language and kind of button you would like, and copy and paste the html code to your site. Look for the referral code and more information under Adsense support.