Social Media Marketing for Small Business - A Lucrative Option

Social Media Marketing is fast growing with its exponential global users; small business can now leverage this form of marketing to get their products noticed in the international arena.
To achieve Success in today's business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations' products and services.
Relationship Marketing in today's business
In today's competitive business-Relationship Management is the key component. It is here that social media marketing and online marketing as a whole come in place. It shifts your mindset from using online marketing just to generate leads to creating deeper relationships with customers and prospects and improve your "findability".
A PAT Model best describes the strategies employed in Social Media Marketing through Strong Positioning, Attracting Attention from right market and Getting Traction with your users selling more number of times sets a vital record. We need to create business choreography to keep and attract clients. Small business marketing efforts will work only if these things are in place.
1. Funneling Down On Target:
In small business, its important to connect with people in the same geographic area, especially if you are dealing with products of inelastic demand (essential products).Targeting your social media with specific area or keywords, ensures that you are interacting only with viable leads.
There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Starting out to familiarize yourself with tools like search.twitter.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.
2. Proactive is the key
Going after the prospective leads and interacting with them is the key to turn into successful closure of business deals. Waiting and tweeting in unrelated arena may not give you the desired results.
You need to find out people of your interest by Joining Facebook groups, Linked-In groups, check out PeerIndex.net lists on your genre, and look at a person's Twitter Grader score. These are so many tools online to target your exact customer, so make use of them wisely.
3. Recognition of Bad Automation
When you're having a conversation with potential clients, you need to be real. Spam is sure to turn people off instantly. Starting a conversation with qualified leads and growing the conversation organically from 5 to 10 qualified leads adds to the bottom line
Streamlining the process online is possible through simple automation process for example scheduling updates, pulling in from your RSS feed, these are all great time savers. Ready made templates prove useful in replying to queries when you see people tweeting or posting on Facebook but never automate replies as the result could be embarrassing. While a Casual visitor may be replied with a quotation of products may prove irrelevant to the situation.
4. Don't Miss the Giant Gorilla
As a Small Business Owner, you need take on several roles. When your of Social media for a little while, leave your followers with some helpful posts to read, while you're busy doing your important work. Social media is a great way to field in lot of customer queries, requests, support and even research.
Setting up searches for keywords related to your brand and creating time to handle request daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes your notice. By promptly answering requests many problems could be solved in its initial stage.
5. Give others Credit
There are various opportunities in Social media like Retweeting is a great way to show your followers you have your finger on the pulse of your industry, but a big mistake is just posting a load of unattributed feeds as your own. Crediting the original author shows your credibility. First it shows your users, that you are monitoring your field and curating some great content for fans and followers. Secondly it may be a great opportunity to drive home your ideas through the words of the author. You can start a lot of strategic partnerships with just simple Retweeting.
Social media sites are exploding with users. Though the ultimate goal is to maximize the value of the content, savvy businesses today are focusing and concentrate on creating interactions that will help turn the social media users into traffic which converts into business. For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead.

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Top 10 Best Reasons Why Social Media Marketing Is Good For Your Business

#10 Reason - Fun and Educational
In 140 characters and a graphic, you get a tidbit of information and an opportunity to have some fun with #hashtags @someoneyouknow.
#9 Reason - Gaming Your Business Options Increase Profit
You get to share the gaming boom currently popular and make a profit at the same time.
#8 Reason - Celebrities and Emotional Overload
Everyone appreciates the celebrity connection of social media, and how else would you connect your business to the death of a STAR? You get to maximize the emotional overload of the hour, by offering condolences, or celebrating with the winners.
#7 Reason - LOL Your Way to Friendship
Comment LOL on someone's funny Tweet and see if they don't like and follow you back? It's a quick and easy way to make the connection.
#6 Reason - Network with Friends for Career Advancement
Know somebody at NASA? You probably know someone who does. ASk your friends, and look at their friends list to find connections, the ask for an introduction? Or join a group.
#5 Reason - Locate New Resources and Connections
Who shared a link you clicked? Did it help you with your business or solve a personal problem? Did you meet someone you might never have met without social media? Those connections matter.
#4 Reason - Share Your Amazing Life in Pictures
You'd think your niche would find you without the graphic elements and blogging, but I'll tell ya, if you share it in pictures, blog about it, and tweet your locations occasionally, your market will find you. They will buy from you. They will make you money.
#3 Reason - Inspire New Trends
You could be the one who inspires the next trend... Imagine being the first one to comment on Starbucks Red Cup Marketing Trend? Or the first to re-tweet Trump's next steak dinner? You could be famous and inspire trends that catch on and make you famous. What a BRAND statement!
#2 Reason - Better Informed About Best Real Deals
You'd think with access to the world through a search engine you'd know about everything that happens in real time, but if you're on social media, chances are you know before it happens. Get and share the best REAL deals and you'll always be better informed.
#1 Reason - Meet People and Stay Connected in the World
Can't find an old high school chum? I bet he's on social media... Maybe connect with half your class, or other military moms, or find your niche and then manage your connections. Don't you want to know who's going to the reunion, the Bahamas, or the Mountains? Check it out on Twitter, or Facebook it!

Article Source: http://EzineArticles.com/9578904

Why Look for a Small Business Government Grant?

Many years ago, businesses could start and grow with minimal funding. Many worked from home in their spare time, or from very cheap and primitive rental accommodation. These operation relied on the hard work, ingenuity, native wit and relentless drive of the owners to see them build into something profitable and reliable. The requirements of governments and society were far fewer than today.
Contemporary society places many expectations and restrictions on new enterprises starting up. Typically location, risk, working conditions and future consequences are some of the many categories in which today's entrepreneurs find themselves enveloped. Putting in place all the systems and actions required to cope with the many demands and restrictions of laws and regulations, and of social expectations, creates a considerable burden. This is the greatest for a small business, where everything is the responsibility of a very few individuals, perhaps only one or two, at the outset.
These are some of the reasons why startup costs today are orders of magnitude greater than fifty or a hundred years ago. So while the attractions of the freedom, creativity and open-ended opportunity are as great as ever, the funds required to take a business from its beginning through to profitability are very often beyond the resources of the individuals involved.
For the business owner who wants to retain full control of the operation, obtaining funds must not involve diluting the owner's authority over business decisions. This rules out taking in a wealthy partner (if indeed one can be found!). There are few remaining options besides looking for loans or grants. In following either of these paths, there are some requirements in common.
In either case, whoever assesses the merits of the application for funds will need to be convinced that the proposal sets forth a good use of money to be allocated. There are always competing claims against which this application must prevail. The lender wants to know that the business will succeed well enough to pay the rate of interest required, and to repay the funds within the agreed time frame. The grant administrator must be convinced that funds are put to effective use, in agreement with the aims of the granting body. A business plan must be presented; one which is convincing as to the nature and quality of the business, its viability in the circumstances of the time and location, its profitability, and the likelihood that it can weather the possible winds of change or even storms of economic disruption which occur from time to time.
Government grants typically have quite specific requirements as to the nature of the purposes for which they are given. These will be much narrower than just to be profitable. The applicant must pay close attention to these and ensure that the proposal makes clear that they will be satisfied.
In general, the approved purposes for Government Grants will be in the areas of not-for-profit organisations, or businesses that are pioneering or developing some technique or technology that can be seen to have positive benefits for the wider business community, or society at large.
If a business looking for funding can satisfy these requirements, then the extra work involved in seeking out these Grants and satisfying their conditions is offset by the benefit of obtaining money free of interest payments, and of the need to repay the capital amount. A careful and detailed assessment will reveal when this is the case. The Grant Application can then become a highly appropriate and beneficial exercise.

Article Source: http://EzineArticles.com/7057709

Business Success Coach to Make Your Small Business Last

If you want your small business to last, it would be advisable to hire the services of a business success coach. As very few small business startups make it beyond the first five years of their operations, you need to focus on the problem areas that make the successful ones emerge victorious. With the help of a business success coach, who has extensive experience of making small ventures work, your little venture can turn out triumphant amidst all odds.
Only 20% small business survive till 5 years of operation
So, what separates the successful ones from the rest? Research has shown the following to be the most important factors pertaining to success of small businesses:
• Employing the right tool and resources for ensuring that your business is executed just right.
• Employing a scalable system for running your organization efficiently.
• Having a smooth system that runs without the stress and anxiety for 24 hours of the day.
If your business can boast of the above features, you can be rest assured of having a proper business in place and not just a substitute for a job.
Some other important factors for ensuring that your small business succeeds include:
• Realizing that you cannot get everything done on your own and taking the help of tools and resources that are specific to meet the most urgent issues with your business that are holding it back from being successful.
• Get advice on whether your business is viable in the current market place dynamics with a clear business vision, strategic plan.
• With anticipation of challenges and clarity of business vision, you would be able to launch an attack for securing the market share.
• As the business process is not an impersonal thing, the business owners need to make it customized for each and every customer.
With the help of a business success coach, you would be able to strategize well, and also implement the strategized initiatives better. As you are able to prioritize and organize your business activities, it would help you manage your work and life much better. This is an important part of ensuring that you are able to sustain your business.
Pay heed to the instructions given here if you want to make the most of your small business venture. Make sure you hire a business coach, and not a certified executive coach, or any other type of career coach. Women business coaches are also available for those ventures which need a feminine perspective.

Article Source: http://EzineArticles.com/7866556

Government Grants For Starting a Small Business

Starting a business or expanding a current business can be expensive. There are grants and loans available for individuals allowing business expansion or development. The first though coming to the mind of most is going to a bank for a business loan when in reality; the government is the largest provider of grants to begin a small business.
Many big businesses got their start with a small government grant. There are grants available for expanding and improving as well as beginning a business. The Small Business Administration is a government mandated organization designed to assist small businesses with programs offering loan assistance.
Through the Small Business Admistration small business can apply for both long and short term loans to assist them with their business needs. There are four basic types of loans offered through them. A business loan guaranty program, the micro loan program, 504 certified development company business loan program and the small business investment company program.
Another option is to apply to various large corporations or foundations. Many of these corporations offer financial grants to small business owners. When a corporation provides a grant to a small business owner, they are able to use the money given as a large tax write off.
Australia has many private foundation and government grant programs available. When beginning a search for grants, private or government, be prepared for a large list of prospects. It is important to go through the ones appearing to suit your needs to determine their legitimacy. It the available grant appears to be legitimate and one that fits your criteria be prepared to provide a lot of information.
There are grants geared towards specific types of small businesses or minority grants such as for women starting a business. The majority of the foundations will want to know why you think you qualify, what type of business you have or want to have, and if there are other loans out for the business.
If there is a deadline specified for the grant application, get your information in before it ends. An application received after a deadline will not be reviewed. Any grant that applies to you and your business apply for it. There are grants for small sums of money as well as those for larger sums.
If you have not received any feedback for a larger sum, applying to numerous small amount grants could be just as beneficial to your business. Most corporations that offer grants have competition in their field. Find out who their competitors are and send a request even if they do not advertise the availability of a grant.
Your business will need marketing to survive. Searching, researching, and more researching grants are not only a way to fund your business, but is also marketing. When you contact a corporation regarding grants, it is a subtle way to promote your business and if you get a small grant in the process, better yet.
The best place to start researching is on the internet. Type in free government grants and then begin applying to each and every one of them that fit your business criteria.

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Starting A Small Business In Australia - A Complete Guide

Are you thinking of starting a small business in Australia? This article will lay out all the steps that you need to take to make your dream of building your own business and working for yourself a reality. It doesn't matter what kind of business you are looking into or whether you have an idea or not, this article will give you all you need to know when thinking of starting a small business in Australia.
If you are living in Australia and thinking of starting a small business in Australia then you are in luck because there is a program that is run by Employment Options called the New Enterprise Incentive Scheme (NEIS) which will provide all the training and funding that you need to get your small business Idea off the ground and running successfully. This program is especially good for you if you have no idea of how to start a small business at all.
If you have a great idea, and perhaps have recognised a need in the population and you believe you can develop a service or product that address this need then you should definitely follow this idea through to fruition. The best place for you to start if you are currently unemployed and need the funding, advice and training to get your business started than I would highly recommend you to go check out employmentoptions.com.au and search for the New Enterprise Incentive Scheme (NEIS). If you're thinking of starting a small business in Australia this is the first place you should go to.
Alternatively, there is huge opportunity to start a home business online. The benefits of starting a small business in Australia online are that it gives you huge flexibility in how you'd like to run your business. Opposite to starting a traditional brick and mortar offline business, online business have huge advantages in that you don't need a lot of money to start.
With an online business can save a lot of money and headaches as there is no need for you to set up shop, storefront or office space, you don't even need staff. You may be worried about not having the skills and knowledge with the internet and the whole concept is completely daunting to you, then you don't have to worry, as with everything, there is a learning curve.
So why should you look to the internet when starting a small business in Australia? It's simple, I will detail some of the benefits of having an online business as oppose to an offline business.

1. You don't need to set up a physical shop, storefront, or office space, which means no leasing and renting fees
2. The target audience or customers you may cater to is worldwide, and internationally allowing greater potential for profit
3. Low overheads costs, because you don't even need to hire staff, no customer service, no direct 1 on 1 selling
4. You can work from home, at a library or anywhere you like allowing great flexibility for you to manage your time
5. The internet has become a central part of everybody's lives, more and more people access the internet on a daily basis than ever before
6. Money transactions can be at an instant, online money transactions are now as easy as a push of a button, thousands and millions of people are now buying and selling online
7. There are no shipping, distribution, packaging or delivery services that you need to worry about, especially in the case where the product or service that you are providing is in a digital form such as e-books, mp3, audio, video and documents. Basically all forms of intellectual properties are now a value commodity in the online world and people can download them instantly to their computers no matter which part of the world they are form
8. You don't even need to have your own products; there is a new system for companies to market their products. This is called affiliate marketing
9. You don't need a sales team or marketing experience if you have your own products, you can literally have your own army of salesmen all for free and you don't have to pay them anything unless they make a sale, this is simply a process called Affiliate Networks.
10. And finally the no.1 reason why you should start an online business is because the start-up cost can be as low as $0 to $12 for a domain name and $9 per month for a website hosting account.

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Why Work From Home Internet Business?

Why work from home online business?  When I raise the same question few years back, I was being told that I must be sleeping all these years. Frankly during the emerge of internet, most of us know that it will a great technology but never come to realize that we can make money or know how to make money out of it. Beside I was quite ignorant at that time, by taking a bold assumption that making money online is just hype and it is not a long term business. It cannot last for 10 to 20 years to come.
Furthermore dot com bubble burst has created much negativity toward internet business. But time has proven me wrong, the dot com burst actually reestablish internet business to be more commercialized. Most of the free services like EBay or E-Card actually start charging some small fee for their services.
Why internet business is the ideal business for work from home entrepreneur?

Low start-up cost.
As compare to traditional business, internet business offer very attractive minimum start up cost and running cost. You can basically start an online business almost zero money capital. All you need is the service that allows you to access to the internet and probably some web hosting service.  If your product is downloadable like software or ebook, it costs you nothing to deliver it to customer. You can even advertise through free ads and links.

Huge and global market.
Internet business can reach a worldwide audience 24 hours a day; 365 days a year through the Internet. It is like having a store that never closed.  For pennies a day you can reach buyers on every continent.
High profits.
Since low start-up cost and global reach. If your product is an information product, you do not have delivery cost, inventory cost, or ware house cost. Your profits will be 100%. The best advantage about internet business is that you only require doing it once, and selling it over and over again.
No need employees.
Starting your own work from home internet business, you can choose not to commit to any hiring. Because there are many free and paid resources that are sufficient enough to run your business. Payroll is a heavy expense for work from home businesses and requires some of your precious attention to manage it. Besides you can always outsource everything online.
Run from anywhere.
Works from home business owners can run their Internet businesses where ever there is internet connection.  If you setup your business on automation, you may not need to be available online at the time. Some model even allow business owner to setup and forget system where the income will keep pouring in.     

Quick and easy start-up.
Within few minutes you can quickly get your Website up start offering your product or services to the market. You can also recruits armies of sales reps selling your product. The reps are called affiliates.
Often people misunderstand that making millions online can seem push-button simple. Comparatively internet business is much easier to start and make money but similar to offline business, it requires effort and persistence to be successful one.  When someone first started out, it is like learning how to ride bicycle. Once he/she become expert, earning millions can seem push-button simple.

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Why Affiliate Marketing for Beginners?

Why affiliate marketing, for beginners - this morning I asked this question; having Googled it I found over a million other people were asking a similar question, so obviously there is a considerable amount of interest to begin working online.
I will therefore suggest why I think affiliate marketing is popular with beginners and why it is an excellent starting point for those wanting to learn online marketing.
First it is the simplest way I know of beginning online. Unless of course you already have a business and just want to add an online division to it. If that is the case you know all about running a business and marketing, you just need to set up a website and send traffic to it. You know your niche and there are plenty of marketing books available, and website tutorials.
For all newbies looking to start a business online affiliate marketing is ideal because you don't have to worry about payments, delivery or customer service as would be the case in traditional business. All you have to concentrate on is to send interested shoppers to other company's products.
Yes you have to learn about "traffic" and the best ways to send people to a squeeze page (a website page provided for you), but there are books and videos to teach you about marketing. You just direct people to a website and get paid. Affiliate marketing is a very simple business strategy which has been working for years. An earlier version was drop shipping.
If you really want to keep it simple, find a coach or mentor who has products you like, who uses a dynamic approach to teaching, is very hands-on, and teaches in a simple straight forward way.
The other way is to find a membership website aimed at beginners, where everything is taken step by step. Coaches can also be found on face book groups. These are communities of like-minded people who will help and encourage you. Sometimes they are closed groups that you have to request to join. Another way is by Googling your topic and the word forum you can find similar groups on the web. Read their terms and conditions before you post as they all vary.
Whichever way you choose to begin don't abandon your current job until you are satisfied with the success of your new business, and orders are flooding in. Begin part-time as a hobby business and learn the techniques, that way you won't have money worries.
Affiliate marketing is relatively inexpensive to set-up and if you wish you can use free traffic initially. Choose a topic or niche you are passionate to study and that will love learning more about. There are companies in all niches looking for affiliates.
Visit book stores and if there are books and magazines available in your favourite topic, that is probably a good choice, however you can also test the viability of your topic with Google's keyword tool. There are many books on online marketing you might like to read.
Books you may find helpful:
"SEO Step by Step" by Caimin Jones, besides offering tips on making your website search engine friendly it also has a chapter with illustrations on using the keyword tool.
If you don't have a laptop yet, I found a very simple book: "Microsoft Window Eight Made Easy" by James Stables. Or if you are determined to find a Window 7 version some of the reconditioned models are very good, I have recently bought one. Tell the supplier exactly what you require it to do and he will suggest the best model for you, my supplier even loaded programs for me.

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Make Money Working at Home - Is Affiliate Marketing the Answer?

What do I like about working at home? I like the time freedom; I still have to do the things necessary for building my business but I can choose when I do them. There is no commuting, and I choose my surroundings, I can work anywhere with my laptop. As we are wintering in Spain I can work on the beach, on the patio or in my office.

Because my business is my choice I feel motivated and enjoy working on it. I think my partner gets irritated at the time I have my nose in my laptop, or my pen in my hand, or I am absently planning the next newsletter or article. It is lucky he is most happy when he is involved in some sport like squash paddle tennis, swimming or cycling or watching it on TV.

If you have a family and possibly school commitments, a house to run and people to look after. Shopping dentists visits etc. working at home could make your life easier. The only commuting you will need to do is from one room to another! No snowy dark mornings to disrupt your travel.

Working online can be simple to set up, it offers a low-cost start, but like all businesses it does takes time to build a replacement income for your job, so don't sack the boss just yet!

Do some research into what you are passionate about that could create a business. Take a look at book stores and magazine racks for ideas. Look at YouTube and make some Google searches.

There are things you can do online: import and sell paintings, open a store, sell on eBay, typing for businesses, paid surveys, or home based businesses such as wedding photos, photographing pets and children, organising events or children's parties; maybe setting up a poodle parlour. However if long-term you want to make serious money I suggest you learn affiliate marketing.

Learn from the experts affiliate marketing with the help of a mentor is the simplest way to start online. Your coach or mentor provides excellent products plus sales pages and training. So although it does take awhile to replace your income you start earning whilst you are learning the techniques. You can work part-time or become a super affiliate, there are also many millionaires in the industry, the choice is yours. You just need the desire to learn and the determination to stick with it.

So are you brave enough to start a hobby business and build it to sizeable income, to enjoy the freedom of time and location, working anywhere with your laptop.

Article Source: http://EzineArticles.com/9344418

Money Making Products

Top money making products on the internet are hard to find. There are literally thousands of work at home products out there. Which one should you choose? This is a question everybody seems to have.
I know from my experience that I have tried a bunch of them only to find out that they were beyond the realm of internet marketing skills that I had at that time. These were good programs but too confusing for a person that did not know the skills required to make them work. This is why you must choose carefully.
For beginners in internet marketing you really should get into money making products that have a step by step procedure that tells or shows you what and why you are doing each step. This way you learn as you go and make money at the same time. Maybe not a lot at first but at least your not throwing money away on things you do not understand. Some of these programs give you websites to start off with and you can build from there. With out a website you can not make money and without the knowledge of how to build a website you cannot get started.
This is why it is important to get the programs that are at your knowledge level. If you don't,you usually get frustrated and give up. You don't what that to happen because the money is out there and you can share in that piece of pie. After you get started in a program and start making some money from what you have learned in the process you can venture out to other money making products that you now know something about. It is all a learning process. You have to learn before you earn.
In the search for programs to start, a good place to go is money making products review sites. These will break down some of the affiliate sites that are out there. Some of them will give you the knowledge level that is required to be successful. From there you can just check out the link to see if you are interested. If you are, buy the product and get started.
There is a lot of money to be made out there, so go ahead and get going. Just make sure you do not get in over your head to start. Good Luck to you all.

I am an affiliate marketer myself. I am including a review site that has three programs geared for beginners. It's easy to get started: [http://3topmoneymakingproductssite.com].

Article Source: http://EzineArticles.com/2675304

How To Make Money Easy at Home

One of the greatest aspects of the invention of the internet is the many different ways that you can make money easy at home. Thousands of people are doing just that and are making an amazing living just by working from the comfort of their home. They don't have to get up early, drive through rush hour traffic, and work at a dead end job. All of their work is in their home and they have control over what they do each and every day without having to listen to somebody bark orders at them. You can start doing this too with some motivation and information you can be on your way to a new career working from your home.
Mindset
There are two different mindsets that you can have when you are looking to make money easy at home. First of all there is the make money fast mindset that actually is the first response when people hear that they can work from home and make money. This is a proper response since you are new to this concept it is very usual to see this mindset in newbies. The other mindset is the business model mindset which is actually the best one to have. The reason this mindset is better for you to have is because if you treat this like a business you will become profitable and more successful. Without getting into the psychology of it I just want to know that if you have the proper mindset of creating a profitable business you will make money easy at home in no time.
The Information
I am sure that you are wondering what you need to know in order to achieve this simple goal of yours. The first way that I know you can start making money from home is with internet marketing. This marketing system is one of the most well known processes that are used by all professionals for many reasons. This system will allow you to generate income using the internet just by selling products of your own or other products. With some basic internet marketing strategies you can begin to make money easy at home very quickly. Many people are just not exposed to the correct knowledge and are one of the reasons why people fail using this system. If this system works for thousands of others it will work for you with some simple training. This is not the only way to work at home and generate income.
Online Surveys
If selling products through internet marketing is not your cup of tea then maybe online surveys maybe something interesting to you. This strategy is popular among much work at home moms because surveys are very easy to complete and they only take a few minutes of your time. If you are interested in this method then I would recommend that you find online surveys right away. These are free for anyone to join and the more surveys that you sign up to the more money you will potentially make. This is a great way for you to make money easy at home.

Article Source: http://EzineArticles.com/6015960