Whether you're re-launching a product, starting a business, or
strategizing a new digital marketing plan for next year, understanding
the fundamentals of digital marketing is essential to your success.
For
marketers at small businesses, solo-marketers or those working for a
large corporate team, digital marketing tactics will help your
organization get found online by the right people to attract, convert,
close and delight with your products and services.
So What Exactly is Digital Marketing?
Digital
marketing is an umbrella term for all of your online marketing efforts.
Businesses leverage digital channels such as Google search, social
media, email, and their websites to connect with their current and
prospective customers.
From your website itself to your online
branding assets - digital advertising, email marketing, online
brochures, and beyond - there's a huge spectrum of tactics and assets
that fall under the umbrella of digital marketing.
Here's a quick rundown of some of the most common assets and tactics:
Assets
Blog posts
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)common assets and tactics:
eBooks and whitepapers
Interactive tools
Being
a newbie marketer, it's obviously scary for you to rely on a new
technology you're stranger to. But, We are telling here four compelling
reasons why you should dispense a part of your marketing budget for
digital marketing.
1. It Helps To Pitch Those Who Are Interested
It
propagates methods and solutions that help to target your customers on
the basis of consumer demographics, behaviors, interactions and several
other segmentation. Using paid search, you can create adverts that
target those audiences who are affluent enough to buy your product.
Though I won't predict 100% percent success rate for paid search or PPC,
the result it delivers will be better than the traditional methods
you've used so far. If that interests you, choose any of the popular
platforms like Facebook ads, Google Ads and Twitter ads to see your
business grow.
2. It Helps To Find, Test and Evaluate
It
helps you come up with a more effective marketing strategy for your
brand. Even after execution of the campaign, you can measure its
performance like that traffic it got and conversation happened using
analytics tools such as Google Analytics and Facebook insights. From
planning to performance reporting, the tools let you measure the results
precisely.
3. Create, Change, Create, Change... and so on
Can
you change a newspaper or radio advert if you notice ambiguity in the
first place or feeling it weak enough to serve the purpose? Absolutely
not. With digital marketing, you can do it. You can edit or rewrite a
blog/ article or review written to promote a campaign even after getting
it published. Similarly, the online ad campaigns made for Facebook and
other advertisement platforms can be run, stopped, or modified at any
point in time. So, the advantages are visible. Test your campaign and
keep experimenting until you end up with the most effective marketing
campaign.
4. It's Interactive. Ask Feedback and Improve
Another
benefit of having digital marketing methods on board is that you can
begin and moderate two-way communication with buyers. Digital marketing
enables two way communication with outer world and helps to gain insight
how audience is responding to your campaign. For instance, marketers
can participate in group discussions running across the social network
groups & communities, and can discuss in detail about their products
and services on offer.