I was busy reading one of my friend's, Oluwafisayo Akinlolu, articles
in one of the edition of Success Digest Extra! Recently and one of the
statement he made a great impact in my life that I decided I am going to
highlight it and share it with you.
The statement was brief, straight to the point and could mean a million naira to anyone who would give it a though like I did.
This
is the statement: "Why Not Produce It?" I know that many of you will
start thinking: what is so special about such statement?
If this statement doesn't seem to make any meaning to you, don't worry, just come along with me.
Do
you remember that I have always reminded you of Dr. Robert H.
Schuyler's wonderful statement that the greatest secret of success is to
find a need and filled it?
Now if you ever dream to make a
million naira and call it your own, you must think seriously of this
Akinlolu's and Dr Robert Schuyler's statement.
Now to explain
further, as you read this story, do you know that there are still a good
numbers of needs in your life still to be met? And that if you see
anybody who will offer solution to that problem, you will be willing to
pay any amount for his services or product?
Also, do you know that there are, at least, one million people here in Nigeria alone who has the same need?
Now,
your opportunity at the juncture is: Why Not Produce That Thing and
market it to those one million people and make your cool cash?
In
another way, ask three of your friends what are their greatest needs,
and you will discover that the three of them will have different needs.
Now,
why not offer to meet just one of those needs and find the remaining
nine hundred and ninety thousand people and market the product or
service to them.
For example, one of those your friends has the
problem of getting a trustworthy marriage partner, why not see that as
an opportunity and build a website that solves this problem or write a
book on that topic and start marketing it.
And if you don't have
idea to write in that area, then find a person in that area and let him
write for you while you pay him. Then you go ahead to market it.
My dear friend, there is always a way around every problem or challenges.
I want you to sit down and think deeply over this issue, it's worth it.
And
if you are confused over what i have just told you, make a visit to any
truly successful person that you know and tell him that one foolish man
just told you everything I am telling you now, and hear what he has to
tell you.
Henry Ford discovered people's need for cars and he
produced it. Chief Emmanuel Iwuanyawu discovered people's need for news
and he produced it daily.
Chief Erastus Akingbola discovered
people's need for finance and banking, he produced Intercontinent Bank.
Dr Sunny Obazu-Ojeagbase discovered people's need for success
information and he produced it.
Now what do you think people are looking for? Go out there and produced it.