Blogging, in recent times, has become a legitimate means of making
money online. Factual stories of people who became millionaires from
blogging abound. However, these successful ones are few. The majority
barely earn enough money to keep their blogs running.
Why do most people fail to make money from blogging? The reason for their failure can be broken into five parts as follows:
- Poor content quality
- Poor audience analysis
- Poor marketing strategy
- Poor website design and SEO
- Low level of commitment
Poor Content Quality
Content
is what attracts visitors to a blog. It is that message they are
searching for. A blog's content should possess high quality. This
implies that they should be original, fresh, well written and relevant
to the needs and interests of readers.
To make money offline,
people solve problems. In a similar manner, to make money from a blog,
let that blog's content solve problems.
Poor Audience Analysis
When
blogs are targeted at a well defined audience, they attract millions of
visitors everyday. A blog's audience cannot be defined without properly
identifying them, gathering facts about them, analyzing the gathered
facts, and drawing meaningful conclusions that will help the blog owner
meet his readers' needs.
You should analyze your audience in terms
of their economic status and behavior, social interests and
interactions, psychological characteristics etc. These analyses will
help you discover the best ways to communicate to them through your
blog. Excellent communication will address their needs and keep them
interested.
Advertisers willingly pay blog owners huge sums of
money for advertisement space, if the blog owners already possess
relatively large and steady traffic. Good audience analysis helps
successful blog owners convert their visitors into assets that fetch
millions of cool cash.
Poor Marketing Strategy
Blog
owners who don't make money online have not developed sound marketing
strategies for their blogs. Money is made by exchanging something of
value with other people. This understanding has guided successful blog
owners into developing well planned advertising campaigns, promotion
plans, public relations activities, and publicity stunts in order to
attract and hold the attention of people who are needed for the survival
and profitability of their blogs.
Poor Website Design and SEO
A
poorly designed and optimized blog ranks lower and rarely enjoys high
traffic flow. It is best to blog on a personal or corporate website that
has a WordPress
blogging software installation, because they possess a flexible and
plug-in oriented nature that maximizes the utility visitors are likely
to enjoy.
There are other blogging platforms and options to choose
from. However, many of them limit your chances of making money, because
they are incompatible with some useful plug-ins.
Low Level of Commitment
It's
true blogging tasks a person's mental, physical, and emotional
resources. It requires vision, commitment, and a sense of focus in order
to achieve success and profitability. An absence of these requirements
has prevented many blog owners from making money.